How does Adobe Campaign support GDPR compliance?

Adobe Campaign supports GDPR compliance primarily by managing consent and data access requests. The General Data Protection Regulation (GDPR) emphasizes the importance of obtaining explicit consent from individuals before processing their personal data and provides individuals with certain rights related to that data. Adobe Campaign includes features that allow organizations to capture and manage consent in a systematic manner, ensuring that they only process data for which consent has been obtained.

Additionally, Adobe Campaign provides tools for handling data access requests effectively, enabling users to request their data, review how it has been used, and, if necessary, have it deleted or modified in accordance with GDPR requirements. This consent management aspect is crucial for any organization seeking to comply with GDPR standards and maintain the trust of their customers.

While improving website security, enhancing user experiences, and increasing marketing automation are valuable aspects of Adobe Campaign, they do not directly relate to the specific requirements of GDPR compliance like managing consent and data access requests do. Thus, the focus on consent and data management is what makes this option the right choice in the context of GDPR compliance.