What are targeting dimensions in Adobe Campaign?

Targeting dimensions in Adobe Campaign refer specifically to the attributes used to define audience segments for targeting. This concept is fundamental in campaign management, as it allows marketers to create precise audience segments based on various criteria such as demographics, behaviors, preferences, or any other relevant data points. By utilizing these dimensions, marketers can effectively tailor their messaging and offers to better align with the specific needs and characteristics of their target audiences, leading to more effective and personalized marketing efforts.

Understanding targeting dimensions is crucial for executing successful campaigns, as they directly influence how well the content resonates with the intended audience. This segmentation enhances the relevance of marketing communications, ultimately driving higher engagement and conversion rates.