What are webhooks primarily used for in Adobe Campaign?

Webhooks in Adobe Campaign are primarily utilized to send automated messages or trigger actions based on specific events. This functionality allows for real-time communication between Adobe Campaign and other applications, enabling the system to react instantly when certain criteria are met. For example, if a customer triggers an event, such as submitting a form or making a purchase, a webhook can be set up to automatically notify another system, such as a CRM or backend service, and potentially send a follow-up message or notification based on that interaction.

This ability to create automated, event-driven workflows enhances the efficiency of marketing campaigns and ensures timely user engagement based on their actions, making it the correct choice in the context of webhooks. Other options, while relevant to various aspects of marketing within Adobe Campaign, do not specifically align with the primary function of webhooks. Scheduling, analysis, and personalization involve different mechanisms within the system.