What capability does the 'cross-channel' feature provide to marketers?

The 'cross-channel' feature is essential for marketers as it allows them to engage with customers simultaneously across multiple platforms. This capability enhances the customer experience by ensuring that a cohesive message is delivered, regardless of the communication medium being used—be it email, social media, SMS, or web. By engaging customers in this manner, marketers can create a more integrated and seamless brand experience, increase the chances of customer interaction, and ultimately drive better engagement and conversions. It addresses the need to meet customers where they are, leveraging the specific strengths of each channel while maintaining a unified approach to communication.

This focus on multi-channel engagement is crucial in today's marketing landscape as customers use various devices and platforms, making it vital for marketers to maintain presence and consistency across all touchpoints.