What characterizes an event-triggered campaign in Adobe Campaign?

An event-triggered campaign in Adobe Campaign is characterized by being initiated by specific user actions. This means that the campaign automatically responds to events such as a user making a purchase, signing up for a newsletter, or abandoning a shopping cart. Such campaigns are designed to engage customers with timely and relevant content based on their actions, enhancing the overall customer experience and increasing the likelihood of conversions.

This approach allows marketers to deliver personalized messages that align closely with the behavior and needs of users, rather than depending on pre-scheduled interactions or manual inputs at every stage. This automation not only improves efficiency but also helps ensure that users receive communications that are contextually relevant and timely. This makes event-triggered campaigns a highly effective tool for engaging customers and driving results.