What does campaign orchestration entail in Adobe Campaign?

Campaign orchestration in Adobe Campaign primarily involves the delivery of campaigns across multiple channels. This process ensures that a brand's messaging reaches its audience through various platforms, such as email, social media, push notifications, and more. The goal is to create a cohesive and consistent customer experience, regardless of the channel through which users engage with the brand. By utilizing orchestration, marketers can effectively manage customer interactions, timing, and sequencing of touchpoints to maximize engagement and conversion rates.

The other aspects such as strategic management of budgets, creating design templates, and measuring user engagement metrics, while important components of overall campaign management, do not specifically define campaign orchestration. Instead, they relate to different operational areas within marketing that support the broader strategy but do not encompass the holistic view of integrating multiple channels for campaign delivery.