What is a 'customer profile' in Adobe Campaign?

A 'customer profile' in Adobe Campaign is defined as detailed information about an individual customer, which encompasses their preferences, behaviors, and interactions with the brand. This information is crucial for personalizing marketing efforts and improving customer engagement.

Having a comprehensive customer profile allows marketers to understand their audience better and tailor communications and campaigns effectively. It can include data points such as past purchases, browsing habits, interaction history, and explicit customer preferences, which are essential for creating targeted marketing strategies.

While other options mention aspects of customer information, they do not encompass the broader and more detailed nature of a complete customer profile that includes not just purchases or demographics, but also insights into customer preferences and behaviors which are vital for personalized marketing approaches.