What is the function of 'subscription management' in Adobe Campaign?

The function of 'subscription management' in Adobe Campaign primarily revolves around customer preferences regarding communication. This feature enables customers to choose whether they want to receive marketing messages by opting in or opting out. It plays a vital role in maintaining customer engagement and compliance with privacy regulations by allowing individuals to control their interaction with marketing communications. This capability helps organizations refine their audience targeting and enhances the customer experience by respecting individual preferences.

While the other choices mention important functions, they do not accurately represent the core purpose of subscription management. Automating content creation focuses more on the production side of marketing rather than customer preferences. Tracking customer purchase history relates to customer behavior analysis, which is different from managing communication subscriptions. Managing only SMS subscriptions is too narrow a scope, as subscription management encompasses all forms of communication channels, not just SMS.